The first step of any optimization effort is to clearly define the problem together with the client. We do this in terms of:

  • Business performance/objectives
  • Assumptions
  • Decisions levers
  • Available data

Problem definition must be oriented towards decision-making.  This requires a quantitative approach, the most effective method when setting up a model to tackle the issues at hand:

In practice, N-SIDE will help you answer the following questions:

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